Michael Jackson & Pepsi

[Front Office]

Jackson suffered a setback on January 27, 1984. While filming a Pepsi Cola commercial at the Shrine Auditorium in Los Angeles, he suffered second degree burns to his scalp after pyrotechnics accidentally set his hair on fire. Happening in front of a full house of fans during a simulated concert, the incident was the subject of heavy media scrutiny and elicited an outpouring of sympathy.

PepsiCo settled a lawsuit out of court, and Jackson gave his $1.5 million settlement to the Brotman Medical Center in Culver City, California, where he had been treated, allowing the hospital to acquire the best available technology for treating severe burns; Brotman subsequently renamed its burn ward "Michael Jackson Burn Center" in his honor.

Jackson had his third rhinoplasty shortly afterwards and grew self conscious about his appearance.

Michael Jackson Pepsi Commercial 1988